Joules has always been a family business, and they’re conscious of the way they work and how their business affects their wider family – the planet. They have created a charter that sets out their approach to their responsibility as a leading brand in promoting a sustainable future. This framework reflects how they would like their business to operate; fairly, responsibly, and sustainably. With this framework, Joules have committed themselves to reducing environmental effects for a healthy environment.

The ’Responsibly Joules’ Charter

A love for the countryside has always been at the heart of Joules. They’ve created meaningful products that are inspired by nature and the changing seasons. Respecting and considering the environment is fundamental to their business.

Joules believe that managing their business in a way that recognises their environmental effect is not only good for business, but it’s the right thing to do. This is embedded in their core values and beliefs. As part of their commitment towards looking for ways to reduce their environmental effects, they will:

  • Proactively look for improvements and innovation within their processes to ensure that they’re doing their best for our environment.
  • Act responsibly across their supply chain, identifying and putting measures in place to recognise, manage, and lessen adverse environmental effects that may arise as a result of the materials or processes that are used.
  • Positively contribute to industry debate on sustainability matters as an active participant.
  • Measure, monitor, and reduce the environmental effects of their operations around the world, including their head office, distribution centres, and stores.

Environmental Responsibility

Joules consider the raw materials they use, how, and where their products are manufactured, and the transportation of products through their supply chain. They also make sure that they work with suppliers who share their values in working with the environment in mind.

Joules are members of the Better Cotton Initiative (BCI), the largest cotton sustainability programme in the world. They provide training on sustainable farming practices to more than two million cotton farmers in twenty-one countries. Cotton is a renewable resource, but its production is vulnerable to poor environmental management. The BCI was set up to train farmers to adopt more environmentally sustainable practices. In 2018, they helped licensed BCI farmers produce more than five million metric tonnes of ‘Better Cotton’ – that’s an impressive 19% of cotton produced around the world! You can read more about better cotton and the BCI’s work here.

Joules are also proud to be a member of the Leather Working Group (LWG). The LWG is a group of brands, retailers, product manufacturers, leather manufacturers, chemical suppliers, and technical experts that work together to develop an environmental stewardship. The LWG have developed an Environmental Audit Protocol, with input from the World Wildlife Fund (WWF) and Greenpeace to ensure that it is focused on promoting sustainability for a healthy environment. Read more about how they work here.

Joules are also reducing their plastic use, and increasing their sustainable and recyclable packing across their supply chain.

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